Fireman’s Fund: get back what’s important to you
Fireman’s Fund wanted to get the word out about their new personal line of insurance, which far surpassed the compensation you’d get from competing lines of insurance. The idea was to drive customers online, to a microsite or to a mobile app, where they could calculate for themselves the typical compensation provided for a lost personal item, then make the comparison. Formats in print, OOH and paid / social.
Social ad promoting the mobile app, which calculates a competitor’s typical compensation value relative to Fireman’s Fund.
Banner ads promoting awareness, driving traffic to the microsite.
